Jewelry Care
Gold Purity
9K Gold
Contains 37.5% pure gold, making it a durable and affordable choice for everyday jewelry. Its lighter gold tone offers a subtle, understated look.
10K Gold
Made with 41.7% pure gold, 10K gold provides excellent durability and resistance to everyday wear while maintaining the beauty of solid gold.
14K Gold
Containing 58.3% pure gold, 14K gold offers the ideal balance of durability, rich color, and lasting quality, making it one of the most popular choices for fine jewelry.
18K Gold
Crafted with 75% pure gold, 18K gold features a richer, warmer color and a luxurious finish. Its higher gold content makes it especially prized for fine jewelry.
Materials
Sterling Silver
92.5% pure silver blended with alloy metals for added strength and durability. A timeless precious metal with a bright finish, perfect for everyday wear.
Gold Vermeil
A thick layer of gold over sterling silver, offering the beauty of gold with a precious silver base. More durable than standard gold plating and designed for lasting elegance.
Gold Filled
Featuring a 3-micron layer of gold bonded to a base metal for enhanced durability. Designed to offer the luxurious look of gold with long-lasting everyday wear.
Solid Gold
Crafted from solid gold alloy throughout, ensuring lasting beauty without plating or peeling. A timeless investment made to be worn for generations.
Platinum
95% pure platinum, naturally white, exceptionally durable, and highly resistant to wear. One of the world's rarest precious metals, made to last a lifetime.
Care Guide
How to store Your Jewelry
Keep pieces separate
Store each item in its own soft pouch or lined box to prevent scratches and tangling.
Protect from humidity
Store jewelry in a cool, dry place. In humid environments, use a silica gel packet or anti-tarnish strip to help reduce moisture.
Avoid direct sunlight
Prolonged exposure to direct sunlight may cause certain gemstones and materials to fade over time.
Managing Exposure
Remove before water contact
Take off jewelry before swimming, showering, or washing hands to avoid moisture damage.
Keep away from chemicals
Perfumes, lotions, hair products, sunscreen and household cleaners can cause discoloration or erosion of finishes.
Remove during activities
Do not wear pieces during exercise, gardening, or any activities that may cause scratches, dents, or impact.
Mindful Usage
Put jewelry on last
Apply makeup, skincare, perfume, and hair products first, then wear your jewelry as the final step.
Remove before bed
Taking off your jewelry before bed helps prevent bending, pulling, and unnecessary wear.
Handle with clean hands
Use a soft microfiber cloth for daily maintenance. For deeper cleaning, gently wash with mild soap and lukewarm water, then pat dry.